Use paid search to test SERP messaging and headlines before scaling content.
Retarget organic visitors with product proof instead of generic ads.
Share winning CTAs and angles between channels every two weeks.
Validation loop
Stop guessing which angles work. Paid is your lab; organic is your factory.
- Run small-budget search ads on target keywords to test titles and CTAs.
- Feed winning angles into your blog briefs and landing page copy.
- Kill angles that do not convert within 200–300 clicks.
Shared playbooks
Both channels benefit when you reduce silos.
- Sync search term reports with SEO keyword research monthly.
- Use paid heatmaps and scroll maps to refine organic pages.
- Retarget high-intent organic visitors with social proof ads, not discounts.
Budget signals
Invest where CAC trends down and intent trends up.
- Track blended CAC by intent bucket, not by channel alone.
- Move spend toward queries where organic rankings are rising.
- Pause bids where content ranks top 3 and conversion rates are stable.
SEO details
Semantic headings, schema, fast-loading assets, and intent-mapped internal links—built to rank and convert.