Use AI for structure and research synthesis, not for final claims.
Bake in a factuality and originality checklist before publishing.
Keep a shared voice guide with do/do-not phrases and tone sliders.
Where AI shines
AI is great at speed, but it still needs constraints to stay trustworthy.
- Draft angle options and outlines from problem statements, not keywords.
- Summarize source docs and interviews; keep citations linked for editors.
- Generate visual prompts for designers so every post leaves with a hero graphic.
Guardrails that protect your brand
Quality drifts without repeatable checks. Standardize review steps.
- Voice checklist: tone sliders, banned phrases, and audience assumptions.
- Fact QA: require 3 sources for any stat and flag years to keep data fresh.
- Compliance: pre-approved language for industries like finance or health.
Measuring output that matters
Vanity metrics are easy; we track signals that predict pipeline.
- Time-to-first-draft and edit cycles per post to see where teams get stuck.
- Organic entrances per article within 30 days (shows topic-fit).
- Assisted conversions from posts using last-touch plus linear models.
SEO details
Semantic headings, schema, fast-loading assets, and intent-mapped internal links—built to rank and convert.