Build one hero, three proof points, one CTA above the fold—no carousels.
Use intent-matched CTAs per section: demo, calculator, or case study.
Pair every landing page with an internal link cluster from relevant blog posts.
Above-the-fold rules
People decide in 5 seconds if they will scroll. Make it effortless.
- Single headline that names the audience and the outcome.
- One CTA primary, one secondary; both visible without scrolling.
- Trust row with 3–5 recognizable logos or short proof statements.
Middle-of-page clarity
Validate the promise with crisp, visual proof.
- Show the workflow in 3 steps using screenshots or a short looped video.
- Add a mini case study with baseline → intervention → result.
- Insert FAQ schema covering objections like security, migration, and ROI.
SEO + CRO pairing
Traffic without conversion is waste; conversion without traffic is invisible.
- Optimize headings for intent keywords; keep URLs short and readable.
- Use internal links from related articles and product pages.
- Track heatmaps and scroll depth to spot friction before running A/B tests.
SEO details
Semantic headings, schema, fast-loading assets, and intent-mapped internal links—built to rank and convert.