Anchor stories in real customer moments, not company-first messaging.
Use repeatable formats: teardown, “we tried this”, and customer spotlight.
Record once, publish everywhere with lightweight editing workflows.
Narratives that stick
Great founder content is specific, vulnerable, and useful.
- Tell one story per post: the problem, the failed attempt, the better path.
- Include numbers and screenshots to ground the narrative.
- End with a takeaway the reader can apply immediately.
Formats that scale
Reduce friction so the founder shows up often.
- Record 20-minute calls and turn them into articles, clips, and slides.
- Use a consistent outline so editors can polish fast.
- Publish to LinkedIn, newsletter, and blog with channel-specific hooks.
Proof and distribution
Trust grows when content is backed by real outcomes.
- Add mini-case studies with timelines and metrics.
- Link to product pages where the story resolves with your solution.
- Engage in comments for 48 hours after publishing to keep momentum.
SEO details
Semantic headings, schema, fast-loading assets, and intent-mapped internal links—built to rank and convert.